PRADA, Paradoxe Radical Essence

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Paradoxe Radical Essence, the new feminine fragrance by Prada. This new signature rethinks gourmand scents with the most addictive Paradoxe: a concentration of unexpected gourmand notes in a sophisticated Parfum.

Rethinking Gourmand Scents

Paradoxe’s sensorial floral ambery signature is reinvented with a new gourmand dimension. To open a new perspective on gourmand scents, our master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu chose iconic ingredients and reinvented them to reveal new olfactory sensations.

• Top notes of the sensorial floral signature of Paradoxe, reinterpreted as a sweet edible flower thanks to the Neroli Oil and the Orange Flower Heart Absolute.
• Heart notes revealing an unexpected Salted Pistachio Accord, with addictive roasted and salty notes.
• Base notes of a powerful and creamy Sandalwood Accord that brings sophistication to this gourmand scent for a sensual and modern trail.

The Iconic Triangle Reinvented

Like the original fragrance, its renewed bottle is an expression of the House’s essence of reinvention. In a shift from traditional perfume bottle architecture, the flacon is minimal and delicate at first glance, inspired by the original iconic Prada triangle logo disruptively designed to rest on its side. The Prada coat of arms logo contrasts with the sophisticated deep pink lacquering of the bottle.

Paradoxe Radical Essence outer box is etched to echo the brand’s signature Saffiano leather cross-hatching. An interplay of the fragrance’s pink signature and the black Prada logo, twisting the Paradoxe labels in black to reflect the maximal intensity of this Radical Essence.

Prada Paradoxe: Reconciling Creativity and Responsibility

The glass bottles have been designed to limit their weight and use of glass, and all paper packaging has been FSC MIX certified, ensuring product has come from responsibly managed forests that provide environmental, social and economic benefits.